Direct Mail and Direct Mail Marketing for Auto Accessory Stores

Do you own an auto accessory store or automobile aftermarket auto accessory shop? If so you know you must increase your sales through word-of-mouth advertising and referrals, but how do you get the original clientele in to start this landslide of new business?

You need customers and the more you have the more that will tell their friends. How can you generate massive amounts of new business ASAP for your auto aftermarket shop?

Well perhaps, a robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, Direct Mail and Direct Mail Marketing coupon packages for Auto Accessory Stores and aftermarket auto service shops makes sense. This is because the return on investment to sending out direct-mail pays off with many new customers.

Direct mail should be sent out from auto accessory stores at least three times per year to areas with in a 25-mile radius and specifically to those people who belong to car clubs as well. The important thing is to get the people into the auto accessory store to look around and know where it is and that it is there so that next time they need something they will come and buy.

Additionally it makes sense to invite people using direct mail to come to a party or get together and this way you have more people out there telling their friends about your auto accessory store. Perhaps you might consider the value of direct marketing and mailing for your auto business as well? Think on this in 2006.

Discount Auto Accessories Make the Grade

Everyone is trying to save money these days and trying to curb any major purchases like cars. Not creating extra expenses is the name of the game especially when it comes to vehicles. Payments can jump for not much of a car in many cases. That is why it is important to learn to find discount auto accessories.

It also helps even if you are auto repair challenged, to keep a small tool kit in the car. A pliers, screwdriver, a set of jumper cables and some fuses plus a small wrench set can get you out of a lot of jams. Even if you don’t know what to do with the tools, there may be someone around that knows what to do with the tools. Many cars are now operated as much by computer as anything else, but if your battery goes dead, having a set of jumper cables can get you on the road sooner. Make sure your tool set is what you need either inches or metric. Check to make sure you have the correct type for your particular vehicle.

The discount auto accessories industry is very competitive and there is a healthy secondary market. You can check out the local salvage yard or auto parts shop but if you need something major like a radiator, there are entire networks of salvage yards and garages that you can post what you need and they will find it for you. Then you can decide on the best deal and then the part is delivered to your door. In most cases, it is at least as cheap as having to find and remove the part yourself at some obscure salvage yard and not have the right tools. It’s a lot less messy and the part is torn up before you get it.

To make the most out of discount auto accessories, it is probably wise to get a complete manual for your vehicle. No, not that hokey booklet that passes for a manual that comes with the car, but a detailed manual that has parts, fittings, etc. This will help you get the right part yourself without having to go to a dealership and pay full retail. Sometimes you can get the part and then find someone who can put the part in. In many cases however, you will have to get a code reader and hook it to your car if you need to figure out why a certain light is on and what can be done to fix the problem.

Three Interior Auto Accessories You Cannot Go Without

Most of the auto enthusiasts focus on purchasing exterior car accessories to make their car look good on the road. This makes sense but as most of us look to the outside of our vehicle we tend to not consider the inside of our vehicle.

Why do most car owners focus on the outside of the vehicle? Most of us want to impress others. We act the same way when driving our cars. We want those looking at our cars to be impressed so we buy accessories to impress them. Although it is fun to impress others, there is much to be said about taking care of the interior of your vehicle.

Here are three interior auto accessories you cannot go without. The first is providing interior protection for the floor. The auto floor takes the most interior abuse. With the constant in and out grinding of shoe debris into the car carpet fibers, it does not take long for those fibers to break down. There are many ways to protect the floor. A thermoplastic tray is a popular choice. The tray is custom fit to the specific vehicle. It is available in three color choices: black, gray, and beige. The good thing about these custom molded trays is that they are flexible. They can easily be taken in and out of the car when necessary.

Rubber mats are available that are not custom to the vehicle, but by design will hold road debris in place keeping the mess off the floor. If you are running a tight budget, then vinyl protectors make sense. They are better than nothing and lay over the existing car mats.to protect them.

The second most important interior auto accessory is seat cover protection. The original seats take a lot of abuse almost the same way that the auto mats do. Constant in and out, grinding whatever is left on the seats into the seats. This is not good long term if you are trying to keep the seats looking nice, Custom seat covers are available in many fabrics. Micro Suede, PolyCotton, Velour, Blanket, Tweed, to name a few. Match the fabric to your life style and enjoy years of seat protection.

The third most important interior accessory is a seldom discussed front window heat shield. Heat shields are universal and custom made. Your best choice is the custom made version. It will mold to the specific windshield blocking all the rays of the sun. A car heats up tremendously when parked. A heat shield will not only protect the exposed dash from uv rays but will cool the car interior giving you a more comfortable car when you first get in.

Get exterior car accessories for them. Get interior car accessories for you.